Help every creator
find their next level.

Connect creator content to real sales. Give your full roster a personalized weekly brief built around what converts, what is missing and what to do next.

Explore the work

The opportunity

The rest of your roster
has more to give.

Most creator programs concentrate support on a small group of top performers. Everyone else gets less feedback, even when their content could become a meaningful source of revenue.

We connect first-party sales data to creators and posts, then turn the findings into specific weekly guidance. Your team can support the full roster without writing every brief by hand.

How it works

Attribute.
Understand. Coach.

  1. Attribute the outcome

    Map orders and revenue to the creator and content that drove them.

  2. Understand the pattern

    Compare the creator’s work with the content that converts across the roster.

  3. Coach the next post

    Deliver a personalized brief with clear priorities, examples and a practical action plan.

A more useful feedback loop

Support that reaches
the whole roster.

Creator programs today
~ Only the top 10 get managed
~ "Post more" advice
~ Performance unattributed
~ Long tail ignored
With GEN Creator Coaching
+ Full roster coached
+ Grounded in their own sales
+ GMV attributed per post
+ Long tail activated

The weekly brief

Specific enough
to act on.

Creator CoachingThis Week
Maya Brooks
@maya.glows
You're a top seller — $14,280 GMV from 612 orders. Here's how to lift the next one.
$14.3k
GMV
612
Orders
$31
GMV / 1k
28
Posts
Your action plan this week
1
Kill the objection early
Say the doubt before they think it. Your biggest gap — and almost no top seller does it.
2
Name the offer out loud
You demo well but never say the deal. Winners always do.
3
Tell them where to tap
Close the loop — only half your best posts do.
Hooks that sell — steal these
  • "Don't get scammed into overpaying for ___ — here's the version that's worth it."
  • "Not one, not two, but three ___ in one bundle — and they dropped the price."
Your top videos
2.1M views
880k views
640k views

A published engagement

Growth across
more of the roster.

In a representative beauty engagement published by GEN, creator coaching was associated with higher total GMV and a broader base of revenue-producing creators.

Total GMV in 90 days
+38%
Top-creator share of GMV
80% → 54%
Revenue-driving creators
12 → 60+
Roster GMV
+38% total GMV in 90 days
Roster GMV, before vs after coaching
Coaching begins
Most of the lift was net-new GMV from creators who had never meaningfully converted.
Revenue concentration
Top-creator share fell 80% → 54%
GMV share held by the top 12 creators
80% Before 54% After
The same growth, spread across 5× more revenue-driving creators. Bigger — and harder to break.
What the briefs fix
$36 vs $8 GMV per 1k views
Top formats vs roster average
$36 Talk-to-camera $8 Text-only
A 4.5× conversion gap — the exact lever the briefs coach creators to pull.
Long-tail activation
12 → 60+ revenue-driving creators
Creators driving real GMV, before vs after
Before — 12 carry the channel After — the long tail lifts off zero
The lift lives in the long tail — 5× more creators now drive real revenue.

The published analysis also found a format gap: talk-to-camera content generated $36 GMV per 1,000 views compared with $8 for text-only content. Briefs translated that kind of finding into actions creators could try.

Representative, anonymized GEN engagement. The sample brief is illustrative. These figures describe that engagement and do not promise the same result for another roster.

Inside each brief

The evidence.
The next move.

Attributed performance

Orders and GMV connected to the creator’s individual posts.

A prioritized plan

A short set of changes ranked by their likely impact.

A winning pattern

The formats and content choices associated with conversion for that creator.

Useful hooks

Examples drawn from content with strong sales performance.

Top content

The creator’s strongest posts, with explanations of what worked.

A fair benchmark

A comparison with relevant peers across the roster.

Measured improvement

Coach the whole roster.
Measure what changes.

Actionable guidance

Replace “post more” with a specific change the creator can make in the next piece of content.

Holdout comparisons

Compare coached and holdout groups to distinguish improvement from shifts in attribution or demand.

Support at every level

Give developing creators direction and experienced creators advice that respects their track record.

Less concentration

Develop more revenue-producing creators so growth relies on a wider base.

Getting started

Start with the data
you already have.

Bring your creator roster and sales data. We’ll discuss how to connect orders to content, identify where the opportunity is concentrated and build sample briefs for your team to assess.

Let’s build what comes next

Find the potential
inside your creator roster.

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